Meet Sam, Environmentalist

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NAME: Sam Demma

HOME BASE: Toronto

Sam is a 19-year-old top 25 under 25 environmentalist in Canada, passionate public speaker, avid reader and co-founder of the social enterprise, PickWaste. He strives to spread a simple but powerful message, that small consistent actions will lead to massive change. Sam has taken this theory and applied it towards his passion for the environment and now as a Connector in Toronto!  

What do you love about working with LOI?

The one thing that had me gravitating towards LOI before I was a connector was the family atmosphere. LOI fosters a intimate community of creative entrepreneurs who are all willing to help and support one another. I love the fact that I can connect with other like minded people while working at LOI because as we all know entrepreneurship can be lonely and sometimes we need people who understand the feeling to talk to. LOI has given me that, along with the opportunity to share my passion for youth entrepreneurship!


Got any passions? What is your life goal and how will you reach it?

The environment!! Before you start calling me a hippie, let me explain! I am extremely passionate about the environment because of it’s direct correlation to human health. We thrive off of three resources: food, water and oxygen. All three are supplied by our environment.

Therefore if we neglect the environment we are essentially neglecting our own health. Aside from the environment I love reading, fitness, and walking barefoot. My life goal is to play a part in creating a circular economy and sustainable planet for future generations where people will make impactful decisions in their everyday life.

I will reach it through educating the future of tomorrow, TODAY’S YOUTH. Through relentless collaboration, resilience, honesty, and self discipline.

Have you ever had a side hustle and what was it? (If not, what have you done to be entrepreneurial in another sense)

Absolutely. I have my own start up right now called PickWaste (co-founded with Dillon Mendes). It is an environmental initiative that was started out of the necessity to cleanup my community, while simultaneously teaching people that they have the potential to make huge changes in this world.

We meet to cleanup for one hour once a week, spread awareness about the pollution solution, and organize CSR events with large companies to provide them with a platform to give back. We have completed 59 cleanups, filled over 650 bags of litter, and spoken in front of over 5000 people to spread our message.

The work I have completed with PickWaste got me named as one of the top 25 under 25 environmentalists in Canada, and recently our Awareness Day event was featured on CBC, CTV, City News, and CP24.

The best advice you could give to a young entrepreneur is to…

Do/work on something you love, with people you love working with.

This does not mean quitting your job because you don’t love it, but if you don’t like your job (I don't) then build something you do love so that in a few years that can potentially become your job!

What are you reading, watching or listening to right now?

Reading: Siddhartha

Listening: ImNotYou Sports Motivation Podcast  


What does success mean to you?

Waking up each and every day to complete meaningful work that is in some small way improving our world.

Anecdote you want to share?

There was a glass with water sitting on the table when the young boy got home. Upon seeing the glass a monk appeared and asked the young boy to describe it. The young boy said the glass is half empty. After his response the monk said “are you sure it is not half full?”

In life we always have the power over how we perceive every situation. Always look for the positive because as Robin Sharma wrote in his book “the monk who sold his ferrari”, one negative thought would make a monk crazy. Our minds are like gardens with our thoughts being the plants. Let’s always be sure to plant beautiful flowers, not flowering weeds.



LOI Team